John F. Welch, Jr., chairman and CEO of General Electric, leads one of the world’s greatest corporations. It is a very special enterprise from the one he inherited in 1981. GE is now constructed round 14 awesome businesses—including plane engines, clinical systems, engineering plastics, principal appliances, NBC television, and economic services. They mirror the aggressive strategic redirection Welch unveiled quickly after he grew to be CEO.
By now the story of GE’s enterprise transformation is familiar. In 1981, Welch declared that the organization would center of attention its operations on three “strategic circles”—core manufacturing gadgets such as lighting fixtures and locomotives, technology-intensive businesses, and services—and that every of its organizations would rank first or 2d in its international market. GE has accomplished world market-share management in almost all of its 14 businesses. In 1988, its 300,000 personnel generated revenues of greater than $50 billion and internet earnings of $3.4 billion.
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