Red Bull billionaire Dietrich Mateschitz cofounded the ubiquitous strength drink in 1987 with Thai businessman Chaleo Yoovidhya (d. 2012).
Before Red Bull, Mateschitz was once a advertising and marketing govt for German purchaser merchandise enterprise Blendax, recognised for shampoos.
He determined to go into the strength drink market after tasting Krating Daeng, every other drink concocted by way of Yoovidhya.
The two partnered to create Red Bull and aggressively invested in advertising to make the manufacturer synonymous with excessive feats.
Red Bull offered 7.5 billion cans international in 2019, ample to supply caffeine to extra than 80% of the planet.
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